It’s not a new story.
A decade ago, Facebook shut down.
Google, Twitter, and Instagram followed suit.
But the story of those companies hasn’t changed.
They’re still thriving.
Their business models remain intact, even as their market share and revenue share continue to decline.
As the world becomes increasingly digital and connected, companies that once controlled the vast majority of the pie are shifting the focus of the economy.
They may be struggling to keep pace, but the ones that remain have the resources and the ability to make sure their success is never questioned.
The rise of the cloud, the rise of big data, and the rise to prominence of social media companies—all of these trends and others are pushing the boundaries of what it means to be a company in 2017.
That’s not to say that the past decade has been a complete disaster for companies like Facebook, Twitter or Instagram.
Some of the tech giants’ best years came in the years before they began to struggle with new business models.
But even as they faced new challenges, they were able to keep their focus on their core business of connecting people with information and people with things.
The companies that remained were able, thanks to the Internet and its accompanying growth, to remain a part of society, to have their products and services become ubiquitous, and to continue to be the leaders in their fields.
But they were also able to leverage those advantages to their advantage.
In this story, we’re looking at what happens when a company like Facebook is forced to shut down, and how the lessons of that time have shaped the future of companies in the same industries that have struggled the most to adapt to the digital world.